Picking the perfect holiday gift can be quite a challenge. It can be easy to pass hours scouring the shopping mall, seeking the perfect item, only to come home empty handed, frustrated, and disappointed. A few years ago, gift cards became the perfect solution.

Frequently, however, I am reluctant to give gift cards. They often seem impersonal and lazy, almost signaling an afterthought. As a result, I love the Borders gift card. The store offers gift cards for every occasion- birthdays, anniversaries, graduation- Borders has you covered.

At the store’s website, you can create a Borders.com gift card. You can personalize the card to the recipient with a note from you, just for their special day. This is a great service and is available free of charge.

This season, give the gift of freedom and knowledge. Give the gift of Borders.

Happy Shopping!